Social-First Video ~
Social-First Video ~
No doubt, your brand has a special sauce .
Taking you from campaign to content is my special sauce.
Sparking the curiosity of your potential customers doesn’t begin and end with one great ad campaign or one viral video; this dance unfolds across channels.
Successful images create brand recognition. Successful videos harnass the power of social media taking you to the next level of brand story-telling. The opportunity to build value-sharing, brand loyalty, community engagement & customer retention.
Campaign to Content Case Study: Brodo
Working with CPG brand Brodo from campaign to content we iterated on the most vital question customers interested in bone-broth would have: “Why Brodo?”
Working intimately with their team over the course of a year on both still & video content, I guided them through a cohesive creative process — from ideation, storyboarding, moodboarding to final asset creation and post production.
Our work together has culminated in a library of diverse campaigns, utilizing every asset as an opportunity to tell consumers what makes Brodo “the best broth on the planet”. This has led to incredibly powerful results for the brand, successfully welcoming new consumers into the Brodo subscription ecosystem.
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First video campaign saw an immediate revenue increase of fifty percent
More Work
Haven’s Kitchen
*Supplemental footage from Cottage 8 Films was provided for campaigns